Privacy Policy

Last Updated: June 26, 2026

Healing Minds Academy, a division of Amethyst Wellness Group Inc., respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, purchase a product or program, join our email list, access our courses, attend our events, communicate with us, apply for a program or affiliate opportunity, or otherwise use Healing Minds Academy services.

This Privacy Policy applies to www.healingmindsacademy.com and related Healing Minds Academy pages, forms, offers, checkout pages, courses, programs, communities, resources, emails, and services hosted through Kajabi or other platforms we use.

In this Privacy Policy, “Healing Minds Academy,” “HMA,” “we,” “us,” and “our” refer to Healing Minds Academy, a division of Amethyst Wellness Group Inc.

By using our website, purchasing our products or services, or submitting personal information to us, you agree to the terms of this Privacy Policy.

1. Who We Are

Healing Minds Academy provides online education, professional training, courses, resources, and related services in areas such as hypnosis, self-hypnosis, nervous system regulation, professional development, personal growth, and practitioner education.

For privacy-related questions, requests, or concerns, you may contact us at:

Healing Minds Academy
A division of Amethyst Wellness Group Inc.
c/o Amethyst Wellness Group
#8-105 Villa St.
Thunder Bay, ON P7A 7W5
Canada

Email: [email protected]
Phone: 1.800.527.0615

2. Age Requirement

Healing Minds Academy products, programs, services, and website content are intended for individuals who are 18 years of age or older.

Our website, courses, programs, checkout pages, communities, and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected personal information from someone under 18, we will take reasonable steps to delete that information.

3. Personal Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Your name
• Email address
• Mailing address
• Phone number
• Billing information
• Account login information
• Course registration information
• Program participation information
• Professional background or business information, when relevant to a training, certification, application, practitioner resource, affiliate application, or licensing request
• Information you submit through forms, surveys, assessments, applications, quizzes, comments, community areas, or email communications
• Testimonials, feedback, or reviews you choose to provide
• Preferences, interests, and communication settings

We may also collect technical and usage information automatically when you use our website, emails, course platform, checkout pages, or services, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Links clicked
• Referring website or promotional source
• Date and time of access
• Course access and progress information
• Email open and click data
• Affiliate or referral tracking information
• General website analytics and traffic data

Some of this information may not identify you directly on its own, but may be considered personal information when combined with other information.

4. Sensitive Personal Information

Healing Minds Academy programs may involve education related to personal growth, emotional resilience, nervous system regulation, hypnosis, self-hypnosis, professional practice, wellness-related topics, or practitioner development.

You may choose to share personal reflections, professional context, health-related information, or other sensitive information through forms, assignments, emails, consultations, applications, live sessions, or community spaces. Please share only what is necessary and appropriate for the specific program, application, or service.

Healing Minds Academy online courses, resources, emails, communities, and group learning spaces are not emergency services, crisis services, psychotherapy records, or secure clinical record systems. Please do not submit urgent, crisis-related, confidential client information, or highly sensitive clinical information through course comments, community areas, general email, website forms, or group learning spaces.

If you receive counselling, psychotherapy, hypnosis, or clinical services through Amethyst Wellness Group Inc., Barb Davies Hypnotherapy & Counselling, or another clinical provider, those services may be governed by separate privacy policies, informed consent documents, professional confidentiality obligations, and clinical recordkeeping requirements.

5. How We Collect Information

We collect information when you:

• Visit our website
• Sign up for our email list
• Download a free resource
• Register for a webinar, workshop, course, training, certification, or event
• Purchase a product or service
• Complete a checkout page
• Create an account
• Complete an application, form, assessment, quiz, or survey
• Apply for practitioner resources, certification, licensing, or affiliate opportunities
• Participate in a course, community, live session, group discussion, or Q&A
• Contact us by email, phone, website form, social media, or another communication method
• Click links in emails or interact with our online content
• Provide feedback, testimonials, or reviews

We may also receive information from third-party service providers that support our website, payment processing, course delivery, email marketing, analytics, advertising, affiliate tracking, customer support, or business operations.

6. How We Use Personal Information

We use personal information for legitimate business purposes, including to:

• Provide products, programs, courses, training, services, and resources you request
• Process purchases, payments, subscriptions, payment plans, refunds, and account access
• Create and manage user accounts
• Deliver course materials, recordings, downloads, bonuses, updates, certificates, and related resources
• Communicate with you about your purchases, registrations, accounts, programs, or services
• Respond to questions, support requests, applications, or inquiries
• Send newsletters, educational content, promotional emails, launch updates, event notices, and marketing communications where we have consent or another lawful basis to do so
• Personalize your website, email, and course experience
• Track course progress, engagement, and completion where relevant
• Review applications for trainings, certifications, practitioner resources, affiliate opportunities, licensing requests, or other programs
• Administer communities, discussion areas, comments, group learning spaces, and live sessions
• Manage affiliate relationships, referrals, commissions, payouts, coupon codes, and promotional tracking
• Improve our website, products, programs, services, customer experience, and marketing
• Analyze website traffic, email engagement, course usage, sales performance, and business performance
• Protect the security and integrity of our website, platforms, users, and business
• Prevent fraud, misuse, unauthorized access, or violations of our terms
• Comply with legal, regulatory, accounting, tax, insurance, and professional obligations
• Enforce agreements, terms, policies, licenses, and intellectual property rights

We do not use personal information for purposes that are materially different from those described in this Privacy Policy without providing notice and obtaining consent where required.

7. Email Marketing and Communications

When you join our email list, download a resource, register for a program, make a purchase, or otherwise give us permission to contact you, we may send you educational, promotional, or business-related emails.

At this time, Healing Minds Academy primarily uses Kajabi for email communication and course-related messaging. We may use other email service providers in the future if needed for business operations.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at [email protected].

Even if you unsubscribe from marketing emails, we may still send transactional or administrative messages related to purchases, accounts, payment plans, course access, legal notices, policy updates, certificates, program delivery, or customer service.

We aim to comply with applicable anti-spam laws, including Canada’s Anti-Spam Legislation, where applicable.

8. Payment Processing

Payments may be processed through third-party payment processors or payment methods, including Kajabi Payments, Stripe, PayPal, Interac e-Transfer, or other providers we may use.

Kajabi Payments may use Stripe or other payment infrastructure to process transactions. Payment processors may collect, process, and store payment information in accordance with their own privacy policies, terms, and security practices.

We do not directly store full credit card numbers on our own systems. We may receive limited payment-related information, such as your name, email address, billing address, purchase history, transaction status, payment plan status, refund status, and partial payment details necessary to manage your account, provide customer support, issue receipts, process refunds, manage affiliate payouts, or maintain business records.

For Canadian affiliate payments, refunds, or other business-related payments, we may use Interac e-Transfer where appropriate. For affiliate or partner payments outside Canada, we may use PayPal or another suitable payment method.

9. Cookies, Analytics, and Tracking Technologies

Our website, course platform, checkout pages, emails, and third-party platforms may use cookies, pixels, tracking links, tags, analytics tools, and similar technologies.

These technologies may be used to:

• Keep you logged in
• Remember preferences
• Process purchases
• Track affiliate referrals
• Apply coupon codes or referral links
• Measure website traffic and page performance
• Understand how visitors use our website
• Improve our website, offers, and user experience
• Deliver or measure advertising
• Track email opens, clicks, and engagement
• Protect website and account security

We may use analytics or advertising tools such as Kajabi analytics, Meta Pixel, Google Analytics, Google Tag Manager, or similar tools if they are implemented in our business. These tools may collect or receive information from our website, emails, checkout pages, or other online activity and use that information to provide analytics, measurement, advertising, or related services.

You may be able to disable cookies through your browser settings. If you disable cookies, some website features, checkout pages, course access, account functions, affiliate tracking, or embedded content may not work properly.

Third-party tools and platforms may collect information according to their own privacy policies. These may include website hosting providers, course platforms, payment processors, email marketing platforms, analytics providers, advertising platforms, video hosting platforms, affiliate tracking systems, and social media platforms.

10. Affiliate Links, Referral Tracking, and Partner Payments

Healing Minds Academy may use affiliate links, referral links, coupon codes, or tracking tools to identify when a purchase, registration, or lead has been referred by an affiliate, partner, or promotional source.

When you click an affiliate or referral link, tracking information may be stored through cookies or similar technologies. This helps us attribute referrals, calculate commissions, administer affiliate relationships, monitor promotional activity, and understand the effectiveness of our marketing.

If you apply to become an affiliate, partner, presenter, practitioner license holder, or professional referral partner, we may collect additional information needed to review your application, communicate with you, manage the relationship, track referrals, calculate payments, issue tax or accounting records, and comply with legal or business obligations.

Affiliate or partner payouts may be made through PayPal, Interac e-Transfer, or another payment method. Payment providers may process your payment information according to their own privacy policies and terms.

11. Course Access, Communities, Comments, and User-Generated Content

Some Healing Minds Academy programs or services may include access to course comments, community areas, discussion forums, live calls, group chats, Q&A sessions, or other interactive features.

Any information you choose to share in these spaces may be visible to other participants, facilitators, administrators, contractors, or service providers involved in delivering the program.

Please use care when sharing personal, professional, client-related, confidential, or sensitive information. Do not share another person’s personal information, identifying client information, confidential case information, or private health information without proper authorization and a lawful basis to do so.

We are not responsible for how other users may collect, use, copy, or disclose information you voluntarily share in public, semi-public, or group learning spaces.

We may remove content from course areas, communities, or group spaces if we believe it violates our terms, policies, intellectual property rights, confidentiality expectations, privacy obligations, or community standards.

12. Testimonials, Reviews, and Feedback

If you provide a testimonial, review, success story, comment, or feedback, we may ask for your permission to use it in our marketing, sales pages, website, emails, social media, presentations, or other promotional materials.

We will only publish identifying information, such as your name, photo, business name, credentials, or testimonial details, with your consent.

You may contact us at [email protected] if you would like to request that we stop using a testimonial or review that identifies you. We will make reasonable efforts to remove it from future use, although we may not be able to remove materials already printed, published, shared, indexed, archived, or distributed by third parties.

13. Sharing Personal Information

We do not sell or lease your personal information.

We may share personal information with trusted service providers and business partners who help us operate Healing Minds Academy, including providers that support:

• Website hosting
• Course hosting and delivery
• Payment processing
• Email marketing
• Customer relationship management
• Scheduling
• Video hosting
• Webinar delivery
• Analytics
• Advertising
• Affiliate tracking
• Customer support
• Surveys and forms
• Accounting, legal, tax, insurance, compliance, or business operations

These providers may access personal information only as necessary to provide services to us, comply with legal obligations, protect security, or perform functions related to our business.

We may also disclose personal information:

• When required or permitted by law
• To comply with a subpoena, court order, legal process, regulatory request, or government request
• To protect our rights, safety, property, users, business, intellectual property, or contractual interests
• To investigate or prevent fraud, security threats, unauthorized access, misuse, or violations of our terms
• In connection with a business transfer, merger, restructuring, sale, financing, or transfer of some or all of our business or assets
• With your consent
• As otherwise described at the time of collection

14. International Processing and Storage

Healing Minds Academy is based in Canada. However, our website, course platform, email platform, payment processors, analytics providers, advertising providers, affiliate tracking tools, and other service providers may store or process personal information in Canada, the United States, or other jurisdictions.

When personal information is processed outside your province, territory, state, or country, it may be subject to the laws of that jurisdiction, including lawful access requests by courts, law enforcement, regulators, or government authorities.

By using our website, products, programs, or services, you understand that your information may be transferred to, processed in, or stored in jurisdictions outside your location.

We take reasonable steps to work with service providers that use appropriate privacy, confidentiality, and security measures.

15. Legal Bases for Processing for Individuals in the UK, EU, or EEA

Healing Minds Academy is based in Canada and primarily serves customers in Canada and other locations outside the United Kingdom, European Union, and European Economic Area. However, individuals from the UK, EU, or EEA may access our website, join our email list, or purchase our products or services.

If you are located in the United Kingdom, European Union, or European Economic Area, and the UK GDPR or GDPR applies to our processing of your personal information, our legal bases for processing may include:

• Your consent
• Performance of a contract with you
• Compliance with legal obligations
• Our legitimate interests, such as providing services, improving our programs, communicating with customers, protecting our business, administering our website, and marketing our services
• Establishing, exercising, or defending legal claims

Where we rely on consent, you may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.

Depending on the law that applies, you may have rights to access, correct, delete, restrict, object to, or request a copy of certain personal information. You may also have the right to lodge a complaint with a privacy or data protection authority in your jurisdiction.

16. Retention of Personal Information

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy or as required for legal, tax, accounting, insurance, regulatory, contractual, business, or recordkeeping purposes.

Retention periods may vary depending on the type of information and the reason it was collected.

For example:

• Account and purchase records may be retained for tax, accounting, customer service, legal, and business purposes
• Course access and progress records may be retained to manage your account, program access, completion status, certificates, or support requests
• Affiliate, partner, and referral records may be retained to administer commissions, payments, tax records, disputes, and business reporting
• Email marketing records may be retained until you unsubscribe or request deletion, subject to our need to maintain suppression lists and compliance records
• Customer service and communication records may be retained as needed to respond to inquiries, resolve disputes, and maintain business records
• Legal, tax, accounting, and transaction records may be retained for the period required by applicable law

When personal information is no longer required, we will delete, anonymize, or securely retain it in accordance with our legal and business obligations.

17. Your Privacy Rights and Choices

Depending on where you live and which laws apply, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of certain personal information
• Withdraw consent, where processing is based on consent
• Opt out of marketing communications
• Ask questions about how your personal information is collected, used, disclosed, stored, or protected
• Request information about third-party service providers that may process your information
• Object to or restrict certain uses of your personal information, where applicable
• Request a copy of certain information in a portable format, where applicable

To make a privacy request, contact us at [email protected] with the subject line “Privacy Request.”

We may need to verify your identity before responding to certain requests. We may also decline or limit requests where permitted or required by law, including where information must be retained for legal, contractual, tax, accounting, security, fraud prevention, dispute resolution, or legitimate business purposes.

18. California Residents

If you are a California resident, you may have additional rights under California privacy law if those laws apply to us.

We do not sell personal information in the traditional sense. However, some analytics, advertising, affiliate tracking, or marketing technologies may be considered “sharing,” “targeted advertising,” or similar activity under certain privacy laws.

If applicable, California residents may have rights to request access to personal information, request deletion, request correction, opt out of certain sales or sharing of personal information, limit certain uses of sensitive personal information, and avoid discrimination for exercising privacy rights.

To make a California privacy request, contact us at [email protected] with the subject line “California Privacy Request.”

19. Security

We take reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, misuse, disclosure, alteration, or destruction.

These safeguards may include password-protected systems, limited access to personal information, secure third-party platforms, encryption where available, security monitoring, staff access controls, and reasonable business practices designed to protect personal information.

No internet transmission, website, email system, database, or online platform can be guaranteed to be completely secure. Any information you submit online or by email is provided at your own risk.

Please use care when deciding what information to share through email, forms, course comments, communities, or other online spaces.

20. Links to Third-Party Websites

Our website, emails, courses, and resources may contain links to third-party websites, platforms, tools, resources, or services.

We are not responsible for the privacy practices, security, content, policies, or actions of third-party websites or platforms. Please review the privacy policies of any third-party sites or services before providing personal information to them.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal obligations, or privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Your continued use of our website, products, programs, or services after changes are posted means you accept the updated Privacy Policy.

If we make material changes that affect how we collect, use, or disclose personal information, we will provide additional notice or seek consent where required by law.

22. Contact Us

For privacy questions, requests, complaints, or concerns, please contact:

Healing Minds Academy
A division of Amethyst Wellness Group Inc.
c/o Amethyst Wellness Group
#8-105 Villa St.
Thunder Bay, ON P7A 7W5
Canada

Email: [email protected]
Phone: 1.800.527.0615